The internet is full of advice on how people should market their businesses. There is a never ending stream of “tips” and “hacks” for getting people to buy your products. But ultimately, it all boils down to a few simple but powerful ideas that just work.
In today’s economy, it is just as important as it has ever been to make sure that you stand out from the competition. Here’s how.
Regularly Update Your Website
It’s unlikely that your business will stay the same for extended periods of time. So neither should your website. Constantly be on the lookout for new content that you can add, as well as new links and blogs.
It’s also unlikely that the first version of your website was perfect. Keep an eye out for any way that you can improve its appearance or ease of navigation. Don’t forget; it’s the customer experience that matters.
Use A Press Release Service
Press release services are a great way for your business to establish credentials. You get to display your expertise in your chosen field and establish yourself as a credible player in the market. What’s more, you get your message quickly and effectively in front of the people who are most interested.
If you write them yourself, some press releases can be free. They’re a great platform to get the local community interested. From sites like newswire.com you can advertise a new product launch, promote a seminar or advertise new jobs.
Integrate Your Brand
Companies need a consistent brand image. Why? Because brand consistency breeds familiarity and familiarity breeds trust. That’s why all the big companies go to so much effort to brand everything associated with them.
But all too often, small firms’ brand image isn’t consistent. Half the time, they end up using the products of other companies as their own marketing materials. This isn’t great.
There are solutions out there from sites like http://www.dynamicgift.com.au. Branded lanyards, USB drives and pens all help to drive the brand and keep your business branding consistent.
Finding new customers is one thing. But keeping the clients who you’ve already got is quite another. That’s why newsletters can be so powerful.
Newsletters are a cheap way to keep your customer base up to date with all the exciting goings-on in your company. It’s an opportunity to let them know about what improvements you’ve been making and what deals you now have on offer.
Capitalise On Sales
Once a customer has decided to do business with you, they’re at their most willing to accept another product or service. That’s why, as soon as you’ve made a sale, it’s imperative to make a follow-up offer. Perhaps you could incentivise them to do more business with you by providing a money-off voucher for their next shop. Don’t forget to include an expiration date so that they come back sooner.
Use Free Advertising
Creating well-written classified ads have never been easier thanks to www.Gumtree.com and Vivastreet. Use these services to post your ads for free.