The business market is booming right now and with that comes good and bad news. Let’s start with the good. Consumers are spoiled for choice who choosing where to buy a product or service. They can also expect high quality services because companies are forced to be competitive. As well as this, smaller companies now have the chance to start up and make it big on the market. Now for the bad news. With so many businesses opening every year, the market is oversaturated in every industry. Sure, there are big winners but there are big losers too. If you want to make sure you’re in the former category, it’s time to start being a little more creative. Here are some of the best forms of marketing that are sure to catch attention.
Charity Is Marketing?
It definitely is. If you think that businesses set up charities out of the goodness of their heart, you’re a little naive to say the least. Setting up a charity or a charitable cause is an easy way for business owners to get positive buzz around their company. Take Dominoes as an example. They’ve set up a donation possibility on the checkout section of their website. Look carefully at this because it’s important. Dominoes have managed to be charitable without it costing them a thing. They haven’t lowered their prices. Any money donated is coming from the pocket of the consumer. But they still get the positive press of being charitable. That’s one possibility.
Another is to set up your own charity for a cause you’re invested in. You can then announce that a portion of your profits go to that particular charity. Setting up a charity can be quite complicated. But you can simplify things by using a business that sets it up for you. You may want to have a look at a resource like http://smartcharity.org/ for guidance on this possibility.
If you’re not feeling very charitable, you can instead focus on turning your marketing into an event. Welcome to the world of guerilla marketing. Through guerilla marketing, you need to attract the attention of an audience. You do this by hiring a skilled team of staff. They’ll turn your marketing into a show and make sure you get people through the doors of your business. This form of promotion is always successful because it gets your customers involved. It allows interactions and consumers love this possibility. You might want to have a look at http://www.creativeguerrillamarketing.com/ for more info.
Viral marketing is a big umbrella term for lots of different things. But if you’re trying to use it for your business, you need to focus on getting information shared one way or the other. You can do this by shocking the audience or capturing imagination. In 2015, Universal found great success by marketing Jurassic World as though they were actually opening a park with dinosaurs. There was a map of the park and a countdown to the day it opened. This of course, was the date it arrived on cinema screens. If you want proof of success it’s the fourth highest grossing movie of all time. At least part of that success has to be attributed to a fun marketing campaign. You can check out the site on http://uk.jurassicworldintl.com/.
Are you ready to make waves on the market with your company? With a little imagination and a lot of determination your business could be a huge success.