The small business differs from a big business in their resources, and it is a commonly accepted fact that they do not have the spare resources for high publicity or expensive advertisements. So, how do these businesses come up and stand out in visibility?? Here are some methods to show how:
Sponsor A Local Event
Is your county football crazy or like any other sports? Is your town well known for a lots of events? Think about that, be an initiator, and sponsor the event. The expenses incurred will be too less compared to the fame that is going to be followed after the event is over. This awareness amongst the residents, about your business sponsoring a team or an event, is immediately going to place you at the top of the list of favourites. Your business, apparently in dark, is going to be a common name amongst the buyers.
Publicize In The Local Newspaper
This is the best way to have the word spread out to a large number of prospects, quickly and effectively. A tie-up with a local newspaper does a great job in such advertisements. If possible, dedicate a complete page talking about your business and the offers that can reward the buyers. Talk about the faith that you have in your products and the high quality standards that you follow business wide.
Get Noticed Online
By the means of blogs, e-newsletters or business links. For the online viewers, if the reviews are good, that is a good enough criterion to decide about the purchases. This costs nothing, and yet your reputation is known to many who come across the advertised page or blog. The customers feedback section plays a very important role here. Have a section dedicated to such feedbacks, and if you believe that the service you are providing has that high value factor, call for the feedbacks via e-mails or phone calls to your clients. It will have a long term positivity on the business.
Develop Business Relations
Like the small businesses generally do. There is a large majority of customers, who still prefer promoting small businesses no matter what. These customers should be retained, and the timely rewards or the discounts help them go nowhere, but continue the business relation that they have cherished for ages.
One way of thanking such customers is wishing them on several occasions through e-mails or phone calls. Another way can be rewarding them with the e-vouchers specifically for a limited number of buyers on the list that makes them feel special.
Focus On Customer Service
It is a key factor in retaining the old customers, as well as winning the new ones. The team of people working inside your store may be few, but it goes a long way if they are polite, have a deep knowledge of the implied technology and the product, and are able to answer the buyer’s questions to satisfaction. People believe in their knowledge, and feel safe to invest with the store, that understands the product in and out. So, ensure that the store representatives are the best ones in terms of product knowledge and a great customer service.
Look For Partnerships
With the several bigger companies, working on the same service or product. This may be for a very short span, or a long term. It depends upon what is expected out of the co-relation. For them, it may be load sharing, marketing or customer impression strategy. For you, it will be a lot more. Such a relationship will give you an opportunity to understand first hand, how a successful and a big business runs. How they market and advertise, and if you can get in touch with their clients. Such relations if work well, result in immediate profits, better than ever before.
Think of the possible ways that can suit your business, and implement without much further delay. The success is out waiting for you to start.
Simmion Pierre is a business blogger and keynote speaker. Currently, he writes for Ameri-Fab.